Мarketing solutions
Paid Media Marketing (PPC)
Are you looking for Paid media experts who truly grasp your business and can consistently deliver lasting results? Our team of paid media specialists can support your business’s sustained success!”
ROI-Driven paid search optimization.
Our partnership with you is rooted in achieving measurable results, and in the realm of paid media marketing, results are gauged by ROI. Our commitment revolves around enhancing ROI through data-driven insights and developing conversion-focused campaigns. This includes:
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
Elemental Digital
How our paid media marketing service can help grow your revenue?
Combining search engine marketing with conversion rate optimization (CRO)
The secret to a successful SEM campaign is more than just making your website appear on search engines.
The secret to achieving optimal SEM results lies in the ability to take a desired action (for example, get as many people as possible to call/contact you) after they click on your ad and land on your website. For example, your current SEM ads are getting a 2% conversion rate on your landing page. That means out of 100 people visiting your page, 2 contact you.
We excel in improving conversion rates through ongoing optimization.
Real certified Google Ads professionals
Get a team of certified Google Ads / SEM specialists with at least 5 years of experience managing various SEM campaigns locally. We strive to achieve your goals by combining strategy and implementation.
what WE OFFER
Our PPC Service Offerings To Enhance ROI
Google Ads (Display and Search Ads)
Google Shopping Ads
Social Media Ads
Bing Advertising (Microsoft Advertising)
Remarketing/Retargeting
Mobile App Install Advertising
Google Ads (Display and Search Ads)
Google Ads is a specialized ad network designed to help brands reach their target audience across the vast expanse of websites on the internet. Our Pay-per-click (PPC) services encompass search, network, and display strategies. Using our PPC marketing services, users can discover your product or service through targeted advertising. Our Google Ads Search (text ads) and Display campaigns employ high search volume keywords and relevant keywords to maximize visibility on the Google Display Network (GDN) and other ad networks. Our service can be invaluable for driving traffic to your landing page while working within a limited budget. The effectiveness of our services can be easily measured and tracked, making it an ideal tool for raising brand awareness, enhancing brand credibility, and generating valuable leads that can contribute to exponential growth and increased ROI.
Google Shopping Ads
Our Google Shopping Ads company offers effective PPC solutions as a selling channel. With our services, you can target shopper search queries with clickable photos. Our Google shopping campaigns feature Showcase Shopping, Smart Shopping, Local Inventory Ads, Smart Bidding bid strategies, and more. We’ll set up a product feed that connects to the Google Merchant Center, seamlessly integrating your inventory with the Search Engine’s Shopping Platform. Our strategy includes Smart Shopping campaigns using ad customization, machine learning, automated bidding, and ad placement to support your business goals. This approach increases brand awareness for businesses with limited resources.
Social Media Ads
Social Media Ads, including Facebook Ads, are an effective way to target a new audience. Our digital marketing agency specializes in PPC ads on Social networks like Facebook and Instagram to help brands achieve their business goals. We understand that gaining organic reach can be challenging, so we use advanced tools and strategies for success. While some may prefer an organic approach, investing in tactical Social Media Ads, like Facebook Ads, is necessary for brands. That’s why choosing an agency with expertise in this area is essential. Prominent brands and corporate entities value our commitment to generating desired results.
Bing Advertising (Microsoft Advertising)
When it comes to Bing Advertising, it’s natural to compare it with Google Advertising. However, companies specializing in Pay-Per-Click Advertising like ours present an opportunity for brands to promote their business. Bing ads can give a business a competitive advantage in reaching a larger audience, increasing traffic, and enhancing credibility. Our cost-effective Pay-per-click services will maintain your ad budget. With our Bing advertising solutions, brands have access to various click-through rates and can benefit from more affordable rates than competitors relying solely on Google Advertising. Additionally, Bing allows ad campaigns to be targeted at different time zones, attracting a wide range of searchers.
Remarketing/Retargeting
Our PPC management services focus on expanding your reach and engaging with individuals with any contact with your brand. This strategic approach helps increase traffic, improve sales conversions, and achieve significant benefits. We are a top Pay-per-click company in India, recognized for our tactical and results-oriented solutions. Our execution includes emails, newsletters, abandoned cart reminders, and other ad campaigns to entice recipients to your brand. This tactic has helped numerous brands regain their success and generate a substantial return on investment (ROI).
Mobile App Install Advertising
Our mobile app installs ads and allows users to install your application directly. The content of the ads may be adjusted based on where they are displayed. Our expert team ensures a great user experience with the ads anytime and anywhere. Our strategies bring targeted audiences to the app store, making installation effortless. With our integrated customer-acquisition strategy, we guarantee the success of our install ads. These ads appear on various channels and include clear calls-to-action or download links that redirect users to the app store while enhancing your app store ranking.
what you get
What does our paid search marketing package include?
Elemental Digital, a leading paid advertising agency offers a full range of paid SEM management services to help you achieve your business goals. Our certified Paid Media specialists will work with you to create a tailored, results-driven paid media marketing strategy that aligns with your business goals. You can rely on us to develop and implement effective SEM campaigns that drive targeted traffic to your website and maximize your ROI. We understand the importance of crafting compelling ad copy that captures attention and entices users to click. Services are tailored to optimize every facet of your paid online advertising, including:
1. PPC audit
services
services
2. Remarketing
services
services
3. Geofencing ad
services
services
4.Social media
ad services
ad services
1. PPC audit
services
services
PPC audit services
We conduct a comprehensive PPC audit as an initial step for your business. During the audit, we thoroughly evaluate your PPC campaign, analyzing its strengths and weaknesses. Our detailed report highlights areas for improvement and offers recommendations to enhance your PPC strategy. Furthermore, we provide actionable recommendations for improvement. Feel free to reach out to us to commence this process.
2. Remarketing
services
services
Remarketing services
At Elemental, we specialize in helping you harness the full potential of remarketing, mainly through platforms like Google Ads. With Google Ads, you can track the traffic to specific pages on your website and deliver targeted ads to those users who have visited those pages. Our team is dedicated to assisting you in setting up the necessary tracking mechanisms and creating captivating remarketing ads that effectively capture the attention and interest of your target audience.
3. Geofencing ad
services
services
Geofencing ad services
While Google Ads is undoubtedly a powerful advertising platform, it’s essential to recognize various other avenues to display ads and engage with your target audience effectively. Especially on social media platforms, compelling paid advertising opportunities should be considered. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.
4.Social media
ad services
ad services
Social media ad services
While Google Ads is undoubtedly a powerful advertising platform, it’s essential to recognize various other avenues to display ads and engage with your target audience effectively. Especially on social media platforms, compelling paid advertising opportunities should be considered. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How can you determine what works if you've never achieved results previously? Our paid search managers possess years of experience effectively managing campaigns across diverse industries, and our satisfied clients serve as concrete proof of our success.
Google Premier Partnership
Collaborating with a Google Partner agency provides a distinct advantage. Our certification in various Google advertising methods grants us access to direct support and exclusive resources from Google, all of which directly enhance the effectiveness of your campaigns.
“Elemental Digital’s PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
karra Home
100+ Client reviews
The proof is in the numbers
Why paid search Ads (PPC) can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
46%
of the total clicks in paid search advertising are captured by the top three positions.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search (PPC) management
Are you looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing approach encompassing online ads at the top of search engine results pages (SERPs). These paid search ads usually resemble organic search results but are identified by a distinct label marking them as ads.
With paid search management services, you can expect a dedicated team of experts to meticulously review and analyze your campaigns, ensuring they align with your business objectives. By consistently optimizing your ads, they will meticulously adjust them to achieve peak performance, ensuring they reach the precise audience precisely when needed.
Paid Ads empower advertisers to place bids on particular keywords they desire for their ads to be displayed alongside. When a user searches on Google, Bing, and other platforms, they use various factors such as keywords, ad settings, bids, ad quality score, and match types to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons:
Conducting Audience Research, Precision in Targeting, Swift Outcomes, Securing Bottom-of-the-Funnel Leads, and Complementing Organic Search Results. Harnessing the benefits of paid search allows businesses to efficiently focus on their target audience, cultivate qualified leads, attain rapid results, and elevate their online visibility and conversion rates.
Are you wondering why your cost per click is increasing even though you have been following the best practices for PPC advertising? In Google Ads, the CPC is determined by an auction algorithm that considers various factors, including the number of factors, to determine the placement of your ads and how much you need to pay. Several key factors, such as the bidding strategy you choose, can drive up your CPC. If you want to focus on brand awareness, try a bid strategy to maximize visibility, like CPM (cost-per-mille or cost per thousand impressions).
1. Competition: When more competitors participate in the auction, higher bids result, increasing your CPC.
2. Extended Text Ads: Ads that rank at the top of the page often have additional headlines, longer descriptions, and other components that result in a higher CPC.
3. Limited Ad Space: Google’s changes to its search engine results page have limited the space on the first page. Those who rank at the top get a larger share, leaving less room for others.
So, if you’re experiencing an increase in your cost per click, it’s likely due to these factors influencing the auction algorithm in Google Ads.
To effectively manage your PPC advertising campaigns, it’s crucial to understand the metrics that can help you evaluate their performance and make informed decisions to improve your results. Here are some key metrics that you should keep in mind:
1. Click-Through Rate (CTR): CTR is a metric that measures the percentage of people who click on your ad after seeing it, indicating resonance with your audience.
2. Conversion Rate: The conversion rate is the percentage of users who complete a desired action after clicking on your ad. This metric indicates how successful your ad is at producing actual results. It shows the effectiveness of your ad in driving the desired outcome.
3. Cost per Conversion: This metric measures the average cost for each conversion. It helps you determine the profitability of your campaigns and optimize your budget allocation.
4. Quality Score: Google’s Quality Score is a rating system that assesses the quality and relevance of your ads, keywords, and landing pages. The Quality Score plays a crucial role in determining the placement of your ads and how much you pay for advertising.
5.Return on Ad Spend (ROAS): Return on Ad Spend measures the revenue generated from your advertisements compared to the cost of running those ads.
6.Ad rank: Ad rank is a crucial metric in PPC advertising. It determines the position of your ad on the search engine results page (SERP).To ensure that your ads perform well in auctions, Google uses a metric called “Ad Rank.” Ad Rank considers various factors, such as bid amount, ad quality, expected click-through rate, landing page experience, and the goal of achieving better results in the ad auction. Optimizing your Ad Rank is crucial as it helps enhance your ads’ visibility and effectiveness.
effectiveness of your ads.
